400 years business
Nihonbashi is a name of old town in Tokyo. It literally means “Japan Bridge”. In the beginning of the Edo era (17th century), Tokugawa shogunate constructed roads between Edo (Tokyo) and other major areas. Among them the most important 5 roads all started at Nihonbashi. There once was a fish market near Nihonbashi, so the area was crowded with merchants and craftsmen. Some brands have been doing same businesses until now, and we respect them to call “Shinise” (long-established businesses). For example, this folded fan is a typical Japanese craft. This manufacturer “Ibasen” was founded in 1590 and has continued for more than 400 years, and you can buy the products at the shop in Nihonbashi. Isn’t it surprising?